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Small is beautiful when it comes to marketing holiday homes

Domegos.co.uk says holiday home owners are no longer getting the level of service they demand from the ‘Big Boys’.

An industry survey by Domegos.co.uk, the fastest growing holiday home marketplace, highlights a trend of customers unhappy with advertising their holiday homes on the larger, older-established rental websites.

Almost 60 per cent of owners admit that not all the holiday home websites they advertise properties on are worth the money. They cite too expensive annual fees and a lack of sufficient mediated bookings as the main reasons.

“Our survey shows many owners who pay yearly fees of up to £200 seem to be unhappy with the value of marketing and number of bookings provided,” says Marco De Gregorio, co-founder and director of Domegos.co.uk.

“A lot of websites do not promote the properties internationally even though almost 95% of our respondents think they should.”

“The survey results confirm our business model to advertise holiday homes for free on a marketplace which is seen around the world and actively marketed in 10 countries in five languages.”

In an attempt to market their properties more efficiently, many holiday home owners also want to create their own personal websites. However, almost 40 per cent do not know how to create one and 35 per cent think it is too expensive to do so.

Of those who do have their own site, on average they are spending more than £200 to set it up and more than £75 per year to keep it running. Owners that have their website designed by a professional web design studio are spending an average of £635. Domegos.co.uk offers a market-leading website creation service, enabling homeowners to create their own personal, stand-alone website for their holiday home with just one click of the mouse – for only £3 a month.

“Our site allows owners to create their own website for just a fraction of the average cost,” says Marco De Gregorio.

“The process is quick, easy and of course much more affordable. We also offer an unrivalled level of website customisation tools so owners can create a personalised and professionally looking site at just the touch of a button, without the hefty bill.”

For more information please visit www.domegos.co.uk

ABOUT THE DOMEGOS HOLIDAY HOME MARKET REPORT:

Data for the Domegos Holiday Home Market Report was collected via a survey from homeowners on holiday home-related issues. The survey result is based on 186 responses collected between August 3 and August 21, 2009. The report will be published later this year.

ABOUT DOMEGOS.CO.UK:

Domegos.co.uk is an online global holiday home marketplace, connecting homeowners with holiday-makers. Launched in December 2007, it is the fastest-growing website of its kind in the UK and offers homeowners a way to advertise their property around the world for free. Domegos.co.uk charges neither a subscription fee nor a commission and is also the only website among its competitors to promote all properties on a global basis on 17 websites, in 10 countries and in five languages.

Domegos.co.uk offers homeowners a cost-free page on the site comprising of more than 17 photos and an interactive map. It also lets homeowners create a personal, stand alone website for their holiday home and offers an unrivalled level of web design customisation tools.

For more information please visit www.domegos.co.uk

SOURCE: Domegos.co.uk

CONTACT: press -at- domegos.com

WEBSITE: www.domegos.co.uk

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